Hot car deaths, according to a June 2018 Kars4Kids survey, are thought to be something that happens to other parents and other children. That’s despite a large body of proof that shows hot car deaths can happen to any parent’s child. The widespread refusal of parents to believe hot car deaths can affect them is so pervasive that only 16 percent of parents surveyed expressed concern over the issue.
The survey showed, moreover, that parents continue to believe hot car deaths are related to poor parenting. Of those surveyed, 78 percent expressed negative thoughts about parents whose children die due to being left behind in a hot car. Worse yet, 11 percent of those we surveyed, continue to believe that it’s fine to leave a baby in a hot car for a few minutes. (It most emphatically is NOT!)
It’s frightening to learn that 83 percent of parents surveyed don’t think it could happen to them: they don’t think their children could die of heatstroke due to being left behind in a hot car. The reason this is frightening is that we know this statistic represents the percent of parents who refuse to take simple precautions to keep their children safe from hot car deaths. In other words, most parents aren’t going to do anything at all to ensure their children don’t experience a tragic and preventable hot car death.
That is why we performed our survey in the first place. We accompanied the survey with our It Can Happen campaign. We did these things because we don’t want to see even one more child die in a hot car because a parent doesn’t think it can happen. The theme of this new campaign is to actively illustrate the type of parent who forgets his or her child in a car. That type of parent, to be specific, would be any parent.
While hot car deaths can happen any time of the year, we see the number of infant heat stroke deaths rise especially high in summer. That is why each summer, we step up our efforts to educate parents on the dangers of leaving children, even for a few minutes, in a hot car. Our survey and the It Can Happen campaign are designed with the hope that more parents than ever before will take precautions against the worst tragedy that can happen to a family. If you’re already taking those precautions, we thank you with a whole heart. Keep up your fabulous and life-saving work.
We appreciate your efforts because hot car deaths have been a hot button topic for us at Kars4Kids for the past four years. That was the year we first began our campaign to raise awareness of these tragic and preventable deaths. It was also the year we created our free Kars4Kids Safety app that uses a car’s Bluetooth function to help alert parents to the presence of a child left behind in the backseat of a car. And finally, it was the year we first encountered the phenomenon of readers and parents who insisted that they could never ever leave a baby or young child behind in their cars.
We could understand them, being parents ourselves. What we couldn’t understand was the refusal of some parents to take the simplest of precautions on the off chance that it could indeed happen to them and to their children (Heaven forbid). And so we have tried ever since to prove to them that it can happen to anyone, hoping they’ll put their phones or wallets in the backseats of their cars just to humor us—and perhaps save a young life.
To that end, we created our Hot Car Challenge, offering $100 to anyone who could stand to sit in a hot car for ten minutes without wussing out.
Then we invented our Hot Cars Cookie Challenge to show that the interiors of cars get so hot you can totally bake chocolate chip cookies on your dashboard. (If it’s hot enough to bake a cookie, you so don’t want your child in there.)
We also worked to create partnerships with the media and with popular bloggers and websites, to further spread the word about the dangers of leaving a baby behind in a car for even a short period of time. We gathered statistics on hot car deaths, updating you from time to time. And we kept you apprised of the science of hot car deaths as our understanding evolved.
In order to better understand why hot car deaths occur, we reached out to psychologist David Diamond and meteorologist Jan Null, arguably the two most important names connected to the phenomenon of hot car deaths. David Diamond outlined for us the psychological process that causes parents to “forget” their babies. Diamond has testified as an expert in several hot car death-related homicide trials. Jan Null tracks patterns related to hot car deaths at his website noheatstroke.org and has amply demonstrated that not all of these deaths are due to memory failure.
It is our intention, at Kars4Kids, to keep on raising awareness and educating the public on the dangers of hot car deaths in any way we can. Don’t take our word for the fact that it can happen to anyone. Just humor us please, and take precautions. Even if you don’t believe you’re that kind of parent.
It can’t hurt anything but your pride to take the extra step to ward off danger.
And it may just save your child’s life.